From the same company that let consumers create their own ads belittling it as an eco-terrorist and worse, comes a new promotional stunt that earns one lucky winner the right to drive home in a vehicle that’s been scratched up by several thousand fellow contestants. Billed as the “world’s first ever Scratch Car-d,” the specific Captiva that Chevrolet gave away in the UK’s Covent Garden this morning spent two months getting coated with the same silver latex used to make instant-win lottery tickets, which was then divided up into 16,995 tiny boxes to reflect the Captiva’s price in pounds sterlin…

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